Engaging Customers Using Online Technologies

Acquire the skills and confidence to successfully manage your online customer engagement with social media, websites, and other online technologies. Technology background not required!

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LOOK BEFORE YOU BOOK

Skilling For Recovery. For a limited time this course qualifies for FEE-FREE enrolment for eligible candidates

Eligibility requirements include: Australian citizen, Australian permanent resident, humanitarian visa holder or New Zealand citizen, lives or works NSW, no longer at school AND

17-24 regardless of your employment status OR unemployed OR at risk of becoming unemployed.

If you meet these basic criteria, or you would like to discuss your circumstances in more detail, DO NOT book below. Instead, contact us at DTC Training so we can confirm your eligibility and send you the required enrolment information. Click here for our contact details.

Unlock your business potential using online platforms and social media!

It is more important now than ever before that businesses have a plan and the skills required to implement and manage effective customer engagement using online technologies.

General Highlights Include:

Option 1 - Implement: Implement Social Media & Online Customer Engagement

Implementing Social Media and Online Engagement
  • Identify how different online platforms are used by organisations and their customers
  • Choosing online platforms relevant to a business’s goals
  • Maintaining ethical and professional standards with online platforms
  • Prepare content for online communication that meet organisational requirements
  • Correctly utilise the different features of online platforms and social media
  • Analyse performance with online technologies

Additional details about the course: Implement Social Media & Online Customer Engagement

This course is an ideal entry point for participants who would like to “get up to speed” with why and how business are successfully leveraging a variety of online platforms for customer engagement.

“Online Platforms” is a broad term. It includes social media such as Facebook, Instagram and YouTube etc., as well as company websites. The concept also includes technologies such as: online market places (Etsy, eBay, Gumtree etc.), Click Funnels, Email Marketing, Payment Systems (PayPal etc.), Communication Platforms (Messenger, WhatsApp etc.), Funding Platforms (GoFundMe, Patreon etc.), Review websites.

During this course you will learn and apply the skills necessary to setup your core digital ecosystem for online customer engagement. This digital ecosystem creates the framework to support your online marketing and communication efforts. You will also learn how to identify your customer personas and match the right online platforms to those personas.

Most social media platforms are now multifaceted. YouTube for example was traditionally a “long format” video format platform, now copies popular features from other platforms such as Snapchat and TikTok. This means each service requires good awareness of the platform features and how to correctly configure and use.

Participants will also learn how to evaluate their performance and understand analytics while using online platforms whilst maintaining high ethical and privacy standards in line with company policy.

online engagement

Ideal for:

  • Choosing the right online platforms that match your business and customer profile
  • Ethical and legal requirements of online business
  • Setting up social media platforms correctly
  • Engaging customers effectively with the right online platform features
  • Learning targeted Facebook, Instagram and Goole advertising
  • Understanding results and performance of online activities

Option 2 - Manage: Manage & Implement Social Media & Online Customer Engagement

Manage and Implement Social Media and Online Engagement
  • Develop social media strategies and targeted campaigns
  • Evaluate the success of campaign against key performance indicators and organisational goals
  • Continuously improve online platform strategies
  • Manage risk to an organisations reputation while using online platforms and social media

Plus, from the 'Implement' course:

  • Identify how different online platforms are used by organisations and their customers
  • Choosing online platforms relevant to a business’s goals
  • Maintaining ethical and professional standards with online platforms
  • Prepare content for online communication that meet organisational requirements
  • Correctly utilise the different features of online platforms and social media
  • Analyse performance with online technologies

Additional details about the course: Manage & Implement Social Media & Online Customer Engagement

This training includes and adds upon the Implement Social Media & Online Customer Engagement course (see above).

Participants will learn how to develop and implement an overall strategy for an organisation’s online presence. This will include specific strategies for targeted campaigns.

Additionally, this course covers details of how an organisation can manage and mitigate the ongoing risks associated with being online.

As you begin to see results and benefits from using social media and other online platforms, you may be compelled to continuously improve and increase your use of these platforms. This requires additional planning and procedures to optimise ongoing efforts.

This training will help you develop, implement, evaluate and continuously improve your next level of social media and online activities.deta

online engagement

Ideal for:

  • “Level Up” your online customer engagement efforts
  • Dealing with daily risks of social media and online engagement
  • Plan ongoing customer engagement campaigns
  • Analyse, evaluate and improve strategies regularly
  • Create workflows and policies for online communications
  • Choosing the right online platforms that match your business and customer profile
  • Ethical and legal requirements of online business
  • Setting up social media platforms correctly
  • Engaging customers effectively with the right online platform features
  • Learning targeted Facebook, Instagram and Goole advertising
  • Understanding results and performance of online activities

Option 3 - Develop: Develop an Online Presence for Customer Engagement

Develop an Online Presence for Customer Engagement
  • Explore options for using website builders
  • Develop a website for customer engagement
  • Manage risk to an organisations reputation while using online platforms and social media

Plus, from the 'Implement' course:

  • Identify how different online platforms are used by organisations and their customers
  • Choosing online platforms relevant to a business’s goals
  • Maintaining ethical and professional standards with online platforms
  • Prepare content for online communication that meet organisational requirements
  • Correctly utilise the different features of online platforms and social media
  • Analyse performance with online technologies

Additional details about the course: Develop and Online Presence for Customer Engagement

This training includes and adds upon the Implement Social Media & Online Customer Engagement course.

Participants will learn about the different options to create websites via website builder platforms. The key website builders to be examined will include: WordPress, Squarespace, Wix, and Shopify.

An outcome of this training is the completion of a business website which can include core features such as: search engine optimisation, contact forms, chat, typography and colour schemes, search, images, video, banners.

Building the website will also include planning and design and testing, choosing web hosting and domain name registration, creating content, reviewing analytics and ongoing administration tasks.

Additionally, this course covers details of how an organisation can manage and mitigate the ongoing risks associated with being online.

online engagement

Ideal for:

  • Taking control of your website
  • Dealing with daily risks of social media and online engagement
  • Selecting the best website platform for your needs
  • Implementing useful features and add-ons of website building technologies
  • Analyse website performance regularly
  • Create workflows and policies for online communications
  • Choosing the right online platforms that match your business and customer profile
  • Ethical and legal requirements of online business
  • Setting up social media platforms correctly
  • Engaging customers effectively with the right online platform features
  • Learning targeted Facebook, Instagram and Goole advertising
  • Understanding results and performance of online activities

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    DTC Training is a Registered Training Organisation (RTO No. 41518) and SafeWork NSW approved training provider, delivering quality training and assessment services across a number of discipline areas.

    Our expertise includes:  traffic control, civil construction, transport and logistics, and compliance and safety, business - internet - technology.

    Our training and assessment services are available throughout NSW and our head office is based in Dubbo. Our expert trainers use their extensive industry experience to provide nationally recognised courses incorporating the latest trends and technology. Contact us today.